Enable forward thinking fashion design talent to boost the revolution of and the transition to a circular fashion industry!

New Order of Fashion is the international platform for exceptional fashion talent. We support sustainability in fashion by presenting fresh and radical perspectives through innovation, experimentation and co-creation.

  • 16 Oct 2021
    DDW2021
  • 20 Apr 2021
    1% for the Planet
    NOoF is ecstatic to join forces with 1% for the Planet! 1% for the Planet’s mission is to accelerate environmental giving through strategic partnerships and collective action. To achieve this mission, they connect businesses and individuals with nonprofit organizations like New Order of Fashion to amplify their mission and impact.

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  • 16 Mar 2021
    From Scratch Bag Launch!
    The From Scratch Bags are now available via PARO STORE! New Order of Fashion commissioned fashion transformer Marie Sloth Rousing to create a capsule collection, showcasing 4 absolute musthaves. First to be launched: the From Scratch Bag! Click here to order yours!

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  • 9 Mar 2021
    In the Making
    A century and a half ago, Bijenkorf started a small fabric and haberdashery store where everything needed to make your own clothing was available. This inspired the traveling exhibition IN DE MAAK, shedding light on the creative process in a contemporary way. The exhibition includes NOoF talents Sinéad O’Dwyer and Studio PMS.

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  • 15 Feb 2021
    Helen Kirkum x Reebok
    The unstoppable Helen Kirkum is releasing her second collaboration with Reebok! The London based footwear specialist has been working on a range of  20 unique pairs made from repurposed Reebok sneakers. More news soon!
  • 12 Feb 2021
    Culture.Fashion
    Culture.fashion is an open, value driven network that is moving towards a future proof fashion sector. Discussions and dialogues are a pivotal part of the network. As a part of their Dialogue series, highlighting local and cross-sectoral collaborations within the Dutch fashion field, Culture.fashion spoke to NOoF about From Scratch!

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  • 25 Jan 2021
    Kira Goodey X Iris van Herpen
    NOoF talent Kira Goodey collaborated with the world-renowned Iris van Herpen for her Haute Couture SS21 collection Roots of Rebirth. Goodey created the shoes for the collection by hand moulding 100% veg tanned leather.

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  • 19 Jan 2021
    Andrea Grossi X FOS
    As a part of Berlin Fashion Week Fashion Open Studio (FOS) introduce 20 of the most innovative and revolutionary designers to highlight new systems, new materials, minimising their impact and putting the people and planet at the core of their practice. Amongst them, NOoF Talent Andrea Grossi.

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  • 14 Jan 2021
    Fashion Makes Sense Award
    It’s time to vote! Who is your favourite this year? The 2020 list of 9 nominees includes 4 NOoF talents: Andrea Grossi, Esra Copur, Matthew Needham and San Kim. Cast your vote here!

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  • 22 Dec 2020
    Bodil Ouédraogo Vogue 2021 Talent Issue
    NOoF talent Bodil Ouédraogo is a part of the new Vogue 2021 Talent Issue. Ouédraogo  has been establishing her own practice – focusing on researching and connecting different cultures – ever since graduating from the Rietveld academy in 2019.

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  • 12 Dec 2020
    NOoF 2020 Portraits release
    We are proud to release the NOoF 2020 talent portraits, made in collaboration with young filmmaker Clara Gustafsson. Curious to see the entire series? Visit the individual designer profile pages of our 2020 superstars!

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  • 9 Dec 2020
    NOoF Meets: This is Eindhoven, Part 2!
    After our first interview with This is Eindhoven earlier this year, it was time to catch up! Read all about From Scratch and the New (Oo) Fashion Store via the link below!

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  • 3 Dec 2020
    Matthew Needham Workshop
    We have teamed up with our friends at PARO STORE to organise an online community workshop! The workshop, hosted in partnership with Lynk&CO, is the latest edition of PARO’s workshop format in which they strengthen and inspire the community. This edition stars NOof talent Matthew Needham!

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  • 20 Oct 2020
    The New Order 2020 is here!
    The selection of New Order of Fashion 2020 unites 12 designer from across the globe: from Eindhoven to Tokyo via New York to London! Each of them offers us unique and exciting scenario’s for the future of fashion. Click here to read more about the 2020 selection!
  • 17 Oct 2020
    New (Oo) Store
    On the 17th of October 2020 New Order of Fashion opened the New (Oo) Fashion Store. The New (Oo) Store is the first permanent location where the mainstream audience can actively engage with the groundbreaking scenarios for the fashion industry as presented by our bright young NOoF talents!

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  • 16 Oct 2020
    DUTCH DESIGN WEEK 2020
    New Order of Fashion annually presents an international selection of fashion graduates during Dutch Design Week. Due to corona, this year’s edition of DDW will unfortunately not take place in its usual physical form, but instead the event will take place online. The New Order of Fashion contribution to DDW will also be streamed online. Curious? Read our press release here!
  • 10 Sep 2020
    NOOF PRESS: INTERVIEW ELLE MAGAZINE
    NOoF initiator and director Ellen Albers spoke to Elle Netherlands for their September Issue. As part of their “75 Ideas for a better fashion world” item, Ellen and 74 other forward thinking professionals from the industry reflect on the current state of fashion as well as the necessary future steps. Pick up your copy NOW!
  • 21 Aug 2020
    NOOF COLLABORATES: WOLKAT
    For the next step in our From Scratch project, designers Bart Hess and Alicia Minnaard visited our partner Wolkat. On the program: Investigate and research the donated clothing and textile from our most recent clothing collection in Eindhoven. Stay tuned for the next steps!  
  • 20 Aug 2020
    NOOF TALENT SPOTLIGHT: CECILY OPHELIA
    Besides making the most intricate garments, the super gifted Cecily Ophelia shares the stories of her talented collaborators! This hand-crocheted garment was made in collaboration with Kanyogoga Mums group in Kampala, Uganda. Keep your eyes on her social media for upcoming new work!

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  • 18 Aug 2020
    NOOF TALENT SPOTLIGHT: LIESELOT ELZINGA
    A new Dutch superstar is on the horizon, and she is here to stay! New Order of Fashion talent Lieselot Elzinga showed her work as a part of the Shape Shifters exhibition at the 2018 Dutch Design Week. Already a VOGUE NL favorite and even Adele is rocking her work!

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  • 22 Jul 2020
    NOOF COLLABORATES: CREATIVE MASK WORKSHOP
    9 Creative women reflected on their experiences and emotions in regards to the COVID-19 pandemic, starting from a personal, international perspective, whilst creating unconventional and personalized face masks. The workshop was hosted by Residency of the People and International Creative Women in collaboration with New Order of Fashion.
  • 26 Jun 2020
    NOOF INITIATES: FROM SCRATCH
    THANK YOU! On behalf of New Order of Fashion we would like to thank you for your clothing donations! The first From Scratch textile collection event was a big succes! After collecting hundreds of kilos of clothing and textiles in Eindhoven, the project has now officially started!

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  • 26 Jun 2020
    NOOF INITIATES: We Collect Your Clothes!
    New Order of Fashion calls upon all the people of Eindhoven to donate their clothing! Friday the 26th and Saturday the 27th of June, from 11.00 – 19.00, you are welcome at the former VVV building at the Stationsplein to donate your clothes!  

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  • 30 May 2020
    NOOF MEETS: THIS IS EINDHOVEN
    While the bins are bulging, creative director Harm Rensink came up with a sensible destination for our worn sweaters and shirts. With the New Order of Fashion platform, he’s going to mine for used textiles to spin new yarn and create new designs with them.

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  • 29 Aug 2020
    NOOF TALENT SPOTLIGHT: PIERRE-LOUIS AUVRAY
    Pierre-Louis Auvray has been making a name for himself ever since his graduation in 2018, growing a huge following online in the process. NOoF showed his work as a part of the Shape Shifters exhibition  during the 2018 DDW. Curious to see more of his creations? Check it out!

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  • 28 May 2020
    NOOF TALENT SPOTLIGHT: STINA RANDESTAD
    Let us introduce you to the wonderful Stina Randestad! Stina’s MA collection Hybrids catapulted her into the spotlight, from an editorial in VOGUE China to a feature in Beyoncé’s Black is King film. 

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  • 27 May 2020
    NOOF MEETS: WOLKAT
    The NOoF team visited circular textile recycling company Wolkat for an exciting new collaboration! Curious? Keep your eyes on our social media for more info and we will update you soon!
  • 30 Apr 2020
    NOOF TALENT SPOTLIGHT: MATTHEW NEEDHAM
    Creating a new, sustainable future! Matthew Needham showcased two looks during DDW 2019. Tirelessly pushing the industry in the right direction. Working together with former NOoF talent Helen Kirkum is just one of his countless pioneering projects! Go check him out!
  • 11 Aug 2020
    NOOF TALENT SPOTLIGHT: ANDREA GROSSI
    Welcome to Deusland! NOoF talent Andrea Grossi graduated from Polimoda Firenze in 2019. His work was showcased shortly after during the DDW 2019, as a part of The End is Near, Time For New Beginnings!. Head over to our Instagram to see more of his work!

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  • 9 Apr 2020
    NOOF COLLABORATES: BART HESS
    In collaboration with Bart Hess, starring the creations of the talents of Shape Shifters at Dutch Design Week 2018! Head over to our Instagram to see the portraits in full glory!

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  • 30 Mar 2020
    NOOF TALENT SPOTLIGHT: DI DU
    During the 2019 Dutch Design Week we were blessed with not just 1 but 2 looks from megaforce  DI DU.  Check out our Instagram to see one of the looks featured in Harpers Bazaar China!
  • 25 Mar 2020
    NOOF TALENT SPOTLIGHT: PAULINE DE BLONAY
    The multi-talented Pauline de Blonay was selected as one of eighteen designers to show during DDW’19 exhibition The End is Near, Time for New Beginnings! Check out our Instagram to see more of her artisanal fantastical creations!
  • 17 Mar 2020
    NOOF TALENT SPOTLIGHT: AHMED SEROUR
    A force to be reckoned with: Ahmed Serour! His  heavily embellished garments were on show during the  2019 DDW. The collection boldly exposes our socially constructed norms and tastes, which so many of bicultural identity face every day in simply trying to be their true selves.

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  • 14 Mar 2020
    NOOF TALENT SPOTLIGHT: VALENTINE TINCHANT
    Get your hands on some Paco Randomme: NOof talent Valentine Tinchant and her sustainable collage creations on showcase during DDW 2019! You can literally get your hands on this fantabulous graduation collection as Valentine Tinchant is selling necklaces made from one of her looks!
  • 13 Mar 2020
    NOOF MEETS: BOLSIUS
    The NOoF team visited Bolsius, for an exciting new collaboration! Curious? Keep your eyes on our social media for more info and we will update you soon!
  • 19 Oct 2019
    DDW2019