Activation: The Green Wash

During Dutch Design Week 2022, New Order of Fashion explicitly invited the visitor to join the making process as we show how the fashion industry should change from the design table.

In the Green Wash Shop, New Order of Fashion and studio Hurra PangPang invited visitors to be blown away by the design potential of discarded garments. From the sourcing of the textiles to the design and making of the piece itself; forgotten materials were turned into new, yummy and long lasting fashion pieces before the visitor’s very own eyes.

Just like at their favourite salad bar, visitors picked their favourite ‘ingredients’. The mix of handpicked garments and accessories was presented at the counter where a custom design was envisioned together with a team of designers and stylists. A design that will forever be the showpiece of their wardrobe.

The Green Wash Shop was kindly supported by Prins Bernhard Cultuurfonds, Zeeman, Brushcom and Het Goed.