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In the Making
A century and a half ago, Dutch department store de Bijenkorf started a small fabric and haberdashery store, where everything needed to make your own clothing was available. This inspired Room on the Roof – the artist-in-residence named after and located in the small tower room at the top of the Amsterdam Bijenkorf – to develop the traveling exhibition In de Maak (In the Making), which sheds light on the creative process in a contemporary way.
“In the Making takes you on a journey through the creative craftsmanship of makers and designers. All works are made in white test fabrics, also called toiles, and produced in honor of this exhibition.”
The invited makers map out the history of de Bijenkorf. The group carefully studied the historical posters, illustrations and patterns of de Bijenkorf. Ranging from shoes from the space age to the flapper dress of the 1920s, they all brought them back to life.
In addition to makers from the Meesteropleiding Coupeur and Dutch Shoe Academy, Bijenkorf gave nine (inter)national designers, artists and design collectives a platform to share their inspiring vision on contemporary topics, such as inclusivity, sustainability and creativity. Amongst them former NOoF participants: Sinéad O’dwyer and Studio PMS, of whom Puck Martens co-curated the exhibition with Willem Schenk and Inge Schmitt.
In the Making will be on view at the following Bijenkorf stores:
Eindhoven: March 9 – 26
Rotterdam: April 6 – 18
The Hague, Amstelveen: April 19 – May 2
Utrecht, Maastricht: May 3 – 11
Amsterdam: May 24 – June 6
Image credits: N/J Studio