Dutch Design Week 2021

Press release New Order of Fashion DDW 2021
DO IT! A Joint Catalyst for Change

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New Order of Fashion, the international platform for exemplary fashion design talent with a passionate vision for radical innovation of the fashion industry, presents ‘DO IT – A Joint Catalyst’. A new selection of the world’s most talented fashion design graduates will illustrate the urgent solutions for the future of fashion design, live at the New Order of Fashion’s brand new LAB opening on Saturday 16 October at Strijp S.

Over the past eight years, New Order of Fashion (NOoF) has brought a new generation of the most innovative fashion graduates from all corners of the world to Eindhoven and provided a sensational stage for them during Dutch Design Week. A stage that celebrates craftsmanship, vision and creativity as a counterpoint to today’s fast fashion industry. In order to reinforce its vision, we are therefore very pleased that, in addition to showing a spectacular new generation of talents, we will open our very own Atelier and LAB in Eindhoven during the Dutch Design Week 2021. At the NOoF LAB, passionate fashion design talents can experiment purposefully throughout the year and offer scaleable solutions that contribute to a more responsible and circular fashion industry.

During Dutch Design Week 2021, NOoF will not only show the looks of a new generation of talents, but the talents will actually work ‘live’ in our Fashion Atelier and Circular Lab. Visitors are taken along in the design and production process that underlies fashion.

With various progressive partners such as Aalto University (Helsinki), Zeeman, The Student Hotel, BioGlitz, Fashion for Good, Arch & Hook, HILO, Kniterate, Louet and sail manufacturer Dimension-Polyant, NOoF is making an urgent and joint investment in a green roadmap and shows actionable perspectives for the future. NOoF believes that a collaborative approach is essential to change the fashion industry. We have to do it together: industry, government, education, consumer and designer. Let’s seize this opportunity and strive for a hopeful polkadot on the horizon. It’s time for a New Order of Fashion. Let’s DO IT. Together.


New Order of Fashion talents 2021

Antonia Schreiter, Caitlin Yates , Hanna Ryd, Jeppe Juel, Jessica Guzman, Jessica Rijkers, Juha Vehmaanperä, Leevi Ikäheimo, Max Willebrand Westin, Priss Niinikoski, Riun Jo, Wendy Owusu, Wolter Pot, Woo Jin Joo, Yun Xie under the guidance of Matthew Needham, Stina Randestad and NOoF’s Creative Head Harm Rensink and NOoF’s Artistic Research Mentor dr. Pauline van Dongen

New Order of Fashion 2021 is supported by Prins Bernhard Cultuurfonds, Cultuur Eindhoven, Regiodeal Brainport Eindhoven, Stimuleringsfonds Creatieve Industrie and Het Nieuwe Instituut.

Location: Torenallee 22-06, Strijp S
Opening: October 16-24 // 11am-6pm
Entrance: €2 or free with DDW Ticket

Image credits (top to bottom):

Juha Vehmaanperä – Not Your Mitten, Image by Tuuli Turunen
Max Willebrand Westin – Longing for Now – Image by Sanne Peper
Woo Jin Joo – When a tiger dies, it leaves behind its skin. When a man dies, he leave behind his name