DIDU debuts under the skin

New Order of Fashion talent Di Du presents her new collection UNDER THE SKIN.

For the SS21 collection, Di Du took over the iconic and historic Paramount Hall Shanghai for the runway presentation of her latest collection. Di Du’s creations are not your archetypical ballroom attire, but for this collection, Di Du wants to disrupt the common misconception of where up and coming designers belong in regards to showing collections.

Many people think that as a young brand, we should go to clubs or somewhere more youthful for our show, but we’re not. I hope everyone can understand that as an emerging brand, the way to create something new can also be through exploring ourselves. It is also important to recognize that DIDU, as a young designer brand also has a cultural background. This cultural heritage should not be forgotten nor ignored.”

Di Du was a part of NOoF 2019 and since founded her eponymous brand.