New Order of Fashion

Design Academy Eindhoven graduate Wendy Owusu questions social constructs, heritage and transmissions through her work.

From Abena to Gloria is a capsule collection in which the shapes and patterns of garments are based on her family’s house and relatives. “I used the garments as a way to document my family’s social construct. With textiles, I felt more free to use literal elements such as a picture to create a pattern.”

On each garment, a label is attached and a short description explains how and why it is related to her home.

Image credits:

Art Direction and Photography : Sarah Coppet and Norida Ho
Stylist : Marvin M’Toumo
Models:Emma Wilson (top image) Daniel Pelofe & Sasha (bottom image) 
Graphic design for the labels: Dylan Fragnière
UV printed with the help of Peter Van Ede