Designers

Juha Vehmaaperä

Inspired by ‘chavs’ (young lower-class British men) and French collage artist Pascal Marlin, Juha Vehmaaperä addresses the hetero-normative male stereotype. “In our society masculinity is often defined by straight male culture. It is not seen as an attribute for gay people because homosexuals are described to be more feminine than straight males. In a male-dominated world ‘feminine’ is seen as submissive, weak and sensitive whereas ‘masculine’ is dominant and insensitive.” Juha’s satirical collection MASCUCLINICALLY TESTED reminds us that gender doesn’t define our personal preferences of self- expression. Dressing the “intergalactic space fantasy jocks” in bulky and hairy, hyper-masculine looks with “Christmas tree like decorations”, Juha focused on handmade knitwear and crochet pieces mixed with knitted jacquards and sportswear materials.

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä

Juha Vehmaaperä