Juha Vehmaaperä

Aalto University graduate Juha Vehmaaperä is a self-proclaimed Craftiest Bitch in Town, an award-winning one that is! Their MA collection Not Your Mitten – awarded at the MODAPORTUGAL Fashion Design Competition – is inspired by Dada artist Hanna Höch and 90s punk/pop band Shampoo. Höch had a revolutionary approach of including crafting into the world of art. Shampoo is a pinnacle of rebellion and friendship on their own terms. They embody youthful energy and willingness to see the world from a different perspective and breaking the societal ideals of femininity.

With this collection I want to highlight the DIY methods of making. Crochet hook is a tool to create alternative realities. Through craft it is possible for anyone to make their critical self-expression come to life.