Designers

Floyd Hogan

Drawn to the fringes of society, Floyd Hogan remembered something Jerry Garcia of The Grateful Dead once said: “There are things in this world that are really weird and there are people who are concerned with them.” Hence, for her collection, she looked into the “fabulously strange and intensely serious world of extreme masculinity”, trying to unpack what society has constructed as the norm: think: G.I. Joe and the likes. Throughout her collection the highs and lows of these intense, hyper aggressive, steroid and testosterone fueled bodies is discussed through a morphing of size and shape across the looks. Created in crisp sportswear and utility bomber materials, the forms ripple and catch the light imitating the male body in competition. Floyd Hogan recently started out at Nike as NSW Mens Footwear Material Designer.

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan

Floyd Hogan