Designers

Ahmed Serour

Plunging head first in the gap between colonial modernity and his personal identity as an Egyptian male, Ahmed Serour questions the options in hetero normative menswear with his extravaganza of non-binary costumes for male belly dancers. His rebellious collection ‘NonEGYBoi’ exposes our socially constructed norms and tastes, which so many of bicultural identity face every day in simply trying to be their true selves. The concept extends to his pattern making, in which explores the dynamics and space between belly dancer and spectator, as well as his ‘trash couture’ approach, up-cycling not only literal trash, but the camp and kitsch of Egyptian street style. “This collection represents the real Egyptian aesthetic, rather than the outdated westernized images people usually see.” The jewelry and shoes were designed in collaboration with young Egyptian designers Farah Abdelhamid and Jayda Hany respectively.

 

Image by Eliska Kyselkova

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour

Ahmed Serour